The unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge in the cortex, ensuring 100% flawless gray coverage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. The luxurious Italian formulas are made to be especially gentle and protect against damage. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home. The line professional stylists have trusted for years.
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